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Crafting & curating world class product experiences. high performing design teams. meaningful products.

Hi, I'm Laura.

A Design Leader Product Leader human who loves building things

Growing and supporting design teams to wrestle intricate subject matter into approachable & meaningful products.

With over 15 years experience in user experience & product design, I’ve led design teams from scrappy startups to corporate giants, across a broad spectrum of industries. I specialise in B2B products requiring deep immersion into complex problem spaces.

Design & Product Leadership

Crafting strong, supportive design, research & product cultures

Design Systems

Increasing speed to market by championing design systems

Measurable Design

Validating design decisions with data & cultivating a customer research culture

Business value through design

Leveraging UX to drive business outcomes & competitive advantage

Latest work

Where the magic happens

Check out samples & case studies of my work.

You’ll see how I’ve scoped & validated new products, wrangled the UX of big data, designed bespoke interfaces for a range of devices, and how I’ve tackled different design & UX problems.

See latest work

Leadership & Design Philosophy

The core principles I approach every day at work with.

Build bridges, not walls

We don’t achieve lift-off without our cross-functional copilots. Forge & nurture strong bonds amongst the team, with our customers, partners, and beyond

Trenches over mountains

Spend as much time working in the trenches as you do planning strategy on the mountain-top. And when the going gets tough, be the first one in the mud

Progression & pathways

Supporting team growth is mission critical, not nice-to-have. My goal isn’t to be the best designer in the room, it’s to grow the best designers for any room.

Shape-Shifter

Different teams & programs need different things, and my leadership style flexes to adjust to environmental & team needs

Egg-Breaker

Having hard conversations with an open mind and open heart. I’m always asking tough questions with intent to improve

Systems Architect

Designing the ‘system of work’ the processes, rituals and operations that power truly phenomenal outcomes

Laura is a passionate designer and a great mentor, with expert knowledge in UX and Product Design. From conducting user interviews to creating wireframes, UX design to user testing. I would highly recommend Laura to anyone looking for high standard UX execution.

Ray Kwong - UX/UI Designer

Laura was a pivotal player in every UX and design decision we made. Capable of managing stakeholders, juggling multiple priorities, conflict resolution, proudly representing (and protecting) the design team, and above all, very very passionate about building great product.

David Perkins - Client Principal, Liquid Interactive

I’ve seen her grow from an exceptional raw talent to a true champion of User Experience at a senior level. Her knack of being able to solve highly complex problems that result in stunning experiences was an unquantifiable asset to every project we attacked together.

Matt Daly - Senior UX Designer, Flight Centre

Laura demonstrates not only mastery for her core role, but also the ability and willingness to coach and mentor juniors along the way - which was why she excelled at her role as User Interface Lead for Flight Centre Travel Group.

Matt Daly - Senior UX Designer, Flight Centre

"Laura has a sought-after blend of creative, technical and interpersonal skills. She was instrumental in maintaining positive relationships and generating loyalty amongst the clients she worked with. Laura is a natural leader, always ready to share her knowledge."

Laura Hughes - Digital Media Producer, Phase New Media

"Laura is triple talented. She's able to consistently produce work which balances the needs of design, technology and business. She has a tenacious appetite for getting things done, yet somehow manages to also remain sharply focused on details."

Ian Jones - Senior Designer, BA Creative

"Having worked in web development for over 10 years I can confidently state that Laura is one of the most talented and productive front end developers I have encountered. She is able to consistently deliver results within the tight budgets and time constraints of small digital agencies.

Andrew McLagan - Senior Developer, BA Creative

"Laura is a creative genius! She is a very talented interaction designer with a natural understanding of user and customer experience. She has been always keen to learn and further her skills, constantly looking for ways to challenge herself. She always boosted the morale of those around her."

Tiffany Apatu - Head of Digital Experience, Flight Centre